Glossier Rebrand
This rebrand reimagines Glossier with a more elevated and intentional identity. While maintaining its minimalist essence and embracing maturity and inclusivity, I kept similar aspects of the current brand. Through research and brand analysis, I focused on refining Glossier’s visual language to feel timeless yet approachable. A softer color palette, balanced typography, and clean packaging communicate clarity and warmth, aligning with the brand’s core belief: beauty inspired by real people. This project highlights how thoughtful design can evolve a brand’s voice while preserving its authenticity—transforming Glossier from a trendy startup into a confident, enduring lifestyle brand.
The process began with research into Glossier’s current branding and a clear understanding of the brand’s goals. From there, I developed a refreshed color palette and selected a more refined typeface to enhance the brand’s sleek, modern identity. I maintained the existing product names but redesigned how they would appear across both POS displays and individual packaging. Through multiple iterations and mockups, I refined the dielines until achieving the perfect fit for both the product and its box.
