Folgers Rebrand

This logo redesign for Folgers takes inspiration from the vibrant energy of Mardi Gras to bring a fresh, bold identity to the brand. By incorporating elements like festive colors, dynamic shapes, and celebratory motifs, the new design injects a sense of joy and excitement while maintaining the warmth and familiarity of the iconic Folgers brand. The goal was to energize the logo and appeal to a younger, more diverse audience while staying true to the heritage of a beloved coffee brand. The result is a modern, lively logo that captures the spirit of both tradition and celebration.