Emberace
Equine-assisted therapy provides transformative support for individuals with disabilities and mental health challenges, yet many families remain unaware of these life-changing programs. My thesis project focuses on increasing visibility for Charlotte-area equine therapy farms through thoughtful, inclusive design. Using photography, videography, print materials, and social media, I created a system that highlights services, celebrates participant progress, and invites community involvement. The goal is to inspire more volunteers, donors, and families to engage with and support this impactful form of therapy.
Instagram Campaign
Learn about Emberace
This video overview explores the key challenges faced in equine therapy programs in the Charlotte area, including limited public awareness and barriers to accessibility. It also demonstrates how thoughtful, inclusive design can bridge these gaps by improving visibility, strengthening community understanding, and helping more individuals connect with the therapeutic resources they need.
Brochure Front
Brochure Back
My process began with on-site research, visiting multiple farms and interviewing directors to understand their needs and challenges. From these conversations, I identified key gaps in awareness, volunteer engagement, and accessible information for families. I then developed a visual communication system—including a brochure, take-home therapy tools, and a social media campaign—rooted in natural, gentle aesthetics that reflect the environment of equine therapy. Each design decision was shaped by real stories and observations to ensure the final work meaningfully supports both participants and the organizations that serve them.
